NOV L&W

Super-Moisturizing Aging Care series
For sensitive skin

NOV L&W

NOV L&W

Skin that is sensitive to irritants tends to dry easily
and lose its firmness and translucency.
NOV L&W series is a Super-Moisturizing Aging Care Series line
of cosmetics formulated for sensitive skin.

Gentle to sensitive skin, helps to create moist, firm and translucent* skin.

* Only with the use of Brightening Essence, Enrich Cream, and Whitening Stick
 Aging care: a concept of skincare that addresses the aging of skin

Fragrance-free / Color-free / Hypoallergenic All products are non-medicinal
  • Skin patch tested
  • Allergy tested (Not guaranteed as completely allergen-free for all customers)
  • Are Aging Care cosmetics safe to use on my sensitive skin?
  • My skin is sensitive and dries easily, and whitening lotion does not keep it moist enough.
  • After years of using skincare products for sensitive skin, it’s time to think about starting to use aging care products as well.
Recommended if you:
Signs of aging sensitive skin

Sensitive skin is prone to skin problems such as age spots, sagging and fine wrinkles caused by drying*.

Ultraviolet rays Sebum Barrier layer Irritant Moisture Drying Causative agents * Conceptual diagram <Signs of aging> Age spots, lack of translucency Sagging Fine wrinkles caused by drying

Because of excessive production of the agents that cause aging-related skin problems, it is important to provide thorough skincare everyday.

* Makes the wrinkles caused by drying less visible

Features of NOV L&W

NOV L&W series products provide total care to fight the signs of aging gently
with a comfort level that is perfect for the sensitive skin of adults.

Super-moisturizing Firmness Elasticity Fine wrinkles caused by drying Makes wrinkles caused by drying less visible* Skin breakout Skin whitening* Sensitive skin * Skin whitening: Suppresses the production of melanin and prevents age spots and freckles

1. Moisturizes the skin to make it fresh and clear

Generous use of moisturizing agents. Focuses on aging-related skin problems, such as sensitive or dry skin, to create fresh and clear skin that defies irritants, dryness and roughing.

Moisturizing agents Emollient agents Anti-roughness agents Hyaluronic acid NA Amino acid (serine) Cholesterol (cholesteryl hydroxystearate) Reliably deliver moisture to the barrier layer of the skin. Squalene *1 Locks moisture into the surface of your skin to prevent drying. Licorice derivative *2 Prevents roughness and ensure healthy skin. *1 Hyaluronic acid NA-2 *2 cholesteryl hydroxystearate *3 Excludes Enrich Lotion, Brightening Essence, Whitening Stick *4 Active ingredients: Glycyrrhizic acid 2K and stearyl glycyrrhizate
2. Brightens up the often dull tone of sensitive skin with a whitening effect

Focused on the characteristic tone of sensitive skin. Prevents age spots and freckles, and creates bright and translucent* skin.

<Active whitening agent> Long-acting vitamin C that works slowly and thoroughly Long-acting vitamin C derivative L-ascorbic acid 2-glucoside Contains specially-selected long-acting vitamin C that breaks down slowly into vitamin C and glucose. It acts on skin more thoroughly than conventional vitamin C. Glucose * Conceptual diagram <Image of skin tones> Healthy skin Sensitive skin * Translucence: Only with the use of Brightening Essence, Enrich Cream, and Whitening Stick
3. Reduces the visibility of fine wrinkles caused by drying, and restores the firmness and resilience of the skin

Lavished with firmness-enhancing agents that support the firmness and resilience of sensitive skin.

<Gifts to sensitive skin - 3 firmness-enhancing agents> Coenzyme Q10 <Moisturizing agent> Ubidecarenone One of the coenzymes found in the human body that is essential to your skin, but its level declines with age. Penetrating amino acid AHP <Moisturizing agent> N-Acetyl-L-Hydroxyproline An agent with the enhanced skin-penetrating power of hydroxyproline, the key amino acid in collagen. α-GG <Moisturizing agent> α-glucosyl glycerol A rare agent of glucose bonded to glycerin, a moisturizer, to produce super-moisturizing power.
4. Fragrance-free / Color-free / Hypoallergenic

The formulation is free of fragrances or colors, and is hypoallergenic, making it suitable to use on sensitive skin.
Its gentleness on the skin is perfect for anyone who has hesitated to use aging care products due to sensitive skin.

* Skin patch tested, allergy tested (Not guaranteed as completely allergen-free for all customers)

NOV L&W series

Step 1 - Makeup remover
NIGHT
Non-medicinal products

NOV
L&W CLEANSING
OIL GEL

105g
3,780 yen
(Tax Included)

NOV L&W CLEANSING OIL GEL
Step 2 - Foaming cleanser
MORNING NIGHT
Non-medicinal products

NOV
L&W WASHING
FOAM

200mL
3,780 yen
(Tax Included)

NOV L&W WASHING FOAM
Step 3 - Face lotion
MORNING NIGHT
Non-medicinal products

NOV
L&W ENRICH
LOTION

120mL
4,860 yen
(Tax Included)

NOV L&W ENRICH LOTION
Step 3 - Face lotion
MORNING NIGHT
Non-medicinal products

NOV
L&W ENRICH
LOTION EX

120mL
5,184 yen
(Tax Included)

NOV L&W ENRICH LOTION EX
Step 4 - Resilient Serum
MORNING NIGHT
Non-medicinal products

NOV
L&W LIFT
ESSENCE

28g
5,400 yen
(Tax Included)

NOV L&W LIFT ESSENCE
Step 5 - Whitening essence
MORNING NIGHT
Non-medicinal products

NOV
L&W BRIGHTENING
ESSENCE

30g
5,400 yen
(Tax Included)

NOV L&W BRIGHTENING ESSENCE
Step 6 - Milky lotion
MORNING NIGHT
Non-medicinal products

NOV
L&W ENRICH
MILK

80mL
4,860 yen
(Tax Included)

NOV L&W ENRICH MILK
Step 7 - Whitening cream
MORNING NIGHT
Non-medicinal products

NOV
L&W ENRICH
CREAM

48g
5,616 yen
(Tax Included)

NOV L&W ENRICH CREAM
Step 8 - Moisturizing Cream
MORNING NIGHT
Non-medicinal products

NOV
L&W WRINKLE
EYE CREAM

12g
3,780 yen
(Tax Included)

NOV L&W WRINKLE EYE CREAM
Step 9 - Brightening stick
MORNING NIGHT
Non-medicinal products

NOV
L&W WHITENING
STICK

4.3g
3,240 yen
(Tax Included)

NOV L&W WHITENING STICK

Customers new to NOV can try a week supply of products risk free!


NOV L&W TRIALSET
NOV L&W CLEANSING OIL GEL 15g(Non-medicinal products)
NOV L&W WASHING FOAM 20mL(Non-medicinal products)
NOV L&W ENRICH LOTION 20mL(Non-medicinal products)
NOV L&W ENRICH MILK 6mL(Non-medicinal products)
NOV L&W ENRICH CREAM 6g(Non-medicinal products)
NOV L&W ENRICH LOTION EX 2mLx2(Non-medicinal products)
NOV L&W LIFT ESSENCE 0.8gx1(Non-medicinal products)
NOV L&W BRIGHTENING ESSENCE 0.8gx1(Non-medicinal products)
NOV L&W WRINKLE EYE CREAM 0.5gx1(Non-medicinal products)

※NOV L&W Washing Foam is a foaming facial cleanser, but in case of the trial set, it is needed to make foam.

1,944 yen (Tax Included)

NOV L&W TRIALSET