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NOV L&W

Super-Moisturizing Aging Care series
For sensitive skin

Skin that is sensitive to irritants tends to dry easily
and lose its firmness and translucency.
NOV L&W series is a Super-Moisturizing Aging Care Series line
of cosmetics formulated for sensitive skin.

Gentle to sensitive skin, helps to create moist, firm and translucent* skin.

* Only with the use of Brightening Essence, Enrich Cream, and Whitening Stick
　Aging care: a concept of skincare that addresses the aging of skin

Fragrance-free / Color-free* / Hypoallergenic *Excludes NOV L&W DAY ESSENCE UV

All products are non-medicinal *Excludes NOV L&W DAY ESSENCE UV

Skin patch tested
Allergy tested (Not guaranteed as completely allergen-free for all customers)

Are Aging Care cosmetics safe to use on my sensitive skin?
My skin is sensitive and dries easily, and whitening lotion does not keep it moist enough.
After years of using skincare products for sensitive skin, it’s time to think about starting to use aging care products as well.

Sensitive skin is prone to skin problems such as age spots, sagging and fine wrinkles caused by drying*.

Ultraviolet rays Sebum Barrier layer Irritant Moisture Drying Causative agents * Conceptual diagram <Signs of aging> Age spots, lack of translucency Sagging Fine wrinkles caused by drying

Because of excessive production of the agents that cause aging-related skin problems, it is important to provide thorough skincare everyday.

* Makes the wrinkles caused by drying less visible

NOV L&W series products provide total care to fight the signs of aging gently
with a comfort level that is perfect for the sensitive skin of adults.

Super-moisturizing Firmness Elasticity Fine wrinkles caused by drying Makes wrinkles caused by drying less visible* Skin breakout Skin whitening* Sensitive skin * Skin whitening: Suppresses the production of melanin and prevents age spots and freckles

1. Moisturizes the skin to make it fresh and clear

Generous use of moisturizing agents. Focuses on aging-related skin problems, such as sensitive or dry skin, to create fresh and clear skin that defies irritants, dryness and roughing.

Moisturizing agents Emollient agents Anti-roughness agents Hyaluronic acid NA Amino acid (serine) Cholesterol (cholesteryl hydroxystearate) Reliably deliver moisture to the barrier layer of the skin. Squalene *1 Locks moisture into the surface of your skin to prevent drying. Licorice derivative *2 Prevents roughness and ensure healthy skin. *1 Hyaluronic acid NA-2 *2 cholesteryl hydroxystearate *3 Excludes Enrich Lotion, Brightening Essence, Whitening Stick *4 Active ingredients: Glycyrrhizic acid 2K and stearyl glycyrrhizate

2. Brightens up the often dull tone of sensitive skin with a whitening effect

Focused on the characteristic tone of sensitive skin. Prevents age spots and freckles, and creates bright and translucent* skin.

<Active whitening agent> Long-acting vitamin C that works slowly and thoroughly Long-acting vitamin C derivative L-ascorbic acid 2-glucoside Contains specially-selected long-acting vitamin C that breaks down slowly into vitamin C and glucose. It acts on skin more thoroughly than conventional vitamin C. Glucose * Conceptual diagram <Image of skin tones> Healthy skin Sensitive skin * Translucence: Only with the use of Brightening Essence, Enrich Cream, and Whitening Stick

3. Reduces the visibility of fine wrinkles caused by drying, and restores the firmness and resilience of the skin

Lavished with firmness-enhancing agents that support the firmness and resilience of sensitive skin.

<Gifts to sensitive skin - 3 firmness-enhancing agents> Coenzyme Q10 <Moisturizing agent> Ubidecarenone One of the coenzymes found in the human body that is essential to your skin, but its level declines with age. Penetrating amino acid AHP <Moisturizing agent> N-Acetyl-L-Hydroxyproline An agent with the enhanced skin-penetrating power of hydroxyproline, the key amino acid in collagen. α-GG <Moisturizing agent> α-glucosyl glycerol A rare agent of glucose bonded to glycerin, a moisturizer, to produce super-moisturizing power.

4. Protects against skin damage caused by UV Rays

Three types of vitamins* are generously combined into the UV cut-effective daytime essence. Prevents signs of aging caused by UV Rays.
(Limited to NOV L&W DAY ESSENCE UV only)

* Trisodium Ascorbyl Palmitate Phosphate, Tocopherol, Sodium Tocopheryl Phosphate : Antioxidant components used in the product.

5. Fragrance-free / Color-free / Hypoallergenic

The formulation is free of fragrances or colors^*1, and is hypoallergenic, making it suitable to use on sensitive skin^*2.
Its gentleness on the skin is perfect for anyone who has hesitated to use aging care products due to sensitive skin.

*1 Excludes NOV L&W DAY ESSENCE UV
*2 Skin patch tested, allergy tested (Not guaranteed as completely allergen-free for all customers)

NOV L&W series

NOV L&W
CLEANSING
OIL GEL

105g
3,850 yen
(Tax Included)

NOV L&W
WASHING
FOAM

200mL
3,850 yen
(Tax Included)

NOV L&W
ENRICH
LOTION

120mL
4,950 yen
(Tax Included)

NOV L&W
ENRICH
LOTION EX

120mL
5,280 yen
(Tax Included)

NOV L&W
LIFT
ESSENCE

28g
5,500 yen
(Tax Included)

NOV L&W
BRIGHTENING
ESSENCE

30g
5,500 yen
(Tax Included)

NOV L&W
ENRICH
MILK

80mL
4,950 yen
(Tax Included)

NOV L&W
ENRICH
CREAM

48g
5,720 yen
(Tax Included)

NOV L&W
WRINKLE
EYE CREAM

12g
3,850 yen
(Tax Included)

NOV L&W
WHITENING
STICK

4.3g
3,300 yen
(Tax Included)

NOV L&W
DAY ESSENCE
UV

30g
4,400 yen
(Tax Included)

Customers new to NOV can try a week supply of products risk free!

NOV L&W TRIALSET

Approximately 1 week supply / 10 products

NOV L&W CLEANSING OIL GEL　15g（Non-medicinal products）
NOV L&W WASHING FOAM　20mL（Non-medicinal products）
NOV L&W ENRICH LOTION　20mL（Non-medicinal products）
NOV L&W ENRICH MILK　6mL（Non-medicinal products）
NOV L&W ENRICH CREAM　6g（Non-medicinal products）
NOV L&W ENRICH LOTION EX　2mLx1（Non-medicinal products）
NOV L&W LIFT ESSENCE　0.8gx1（Non-medicinal products）
NOV L&W BRIGHTENING ESSENCE　0.8gx1（Non-medicinal products）
NOV L&W WRINKLE EYE CREAM　0.5gx1（Non-medicinal products）
NOV L&W DAY ESSENCE UV　0.8gx1

*NOV L&W Washing Foam is a foaming facial cleanser, but in case of the trial set, it is needed to make foam.

1,980 yen (Tax Included) Free Shipping

NOV is a skincare line based on clinical dermatology studies for those who have dry, sensitive or acne-prone skin.

Super-Moisturizing Aging Care seriesFor sensitive skin

NOV L&WCLEANSINGOIL GEL

NOV L&WWASHINGFOAM

NOV L&WENRICHLOTION

NOV L&WENRICHLOTION EX

NOV L&WLIFTESSENCE

NOV L&WBRIGHTENINGESSENCE

NOV L&WENRICHMILK

NOV L&WENRICHCREAM

NOV L&WWRINKLEEYE CREAM

NOV L&WWHITENINGSTICK

NOV L&WDAY ESSENCEUV