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Brand introduction
Philosophy of NOV | Brand Concept
Product information
NOV Ⅲ
NOV Ⅱ
L&W
NOV AC ACTIVE
NOV AC
NOV A
Sunscreen
Base make-up
Point make-up
Soap and body care
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Hair care
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NOV AC ACTIVE

A mild peeling formula*1
for beautiful and healthy complexion

NOV AC ACTIVE

NOV AC ACTIVE

This is a skin care line designed for acne-prone adult skin that not only proactively helps
you treat and prevent acne, but also deals with various skin troubles including oiliness,
cloggged pores, dryness and rough skin, guiding you towards a beautiful and healthy complexion.

Fragrance-free /Color-Free All products are non-medicinal
  • Non-comedogen tested (Not guaranteed as completely comedogen-free for all customers)
  • Skin patch tested
  • Allergy tested (Not guaranteed as completely allergen-free for all customers)

  • ※1 Wash away dead skin cells from the surface of the skin. (NOV AC ACTIVE WASHING FOAM)
  • Prone to acne not limited to one area of the body.
  • Looking for a proactive acne care solution.
  • Worried about rough skin or blackheads.
  • Seeking for multi-purpose skin care products that treats acne, moisturizes and brightens complexion.
Recommend if you are:

Features of NOV AC ACTIVE
Acne Prevention

Preventing the three causes of acne and pimples, which are clogged pores, proliferation of acne bacteria and excessive sebum accumulation.
Our formulated ingredients are carefully selected with consideration that it does not provide any nutrient source for acne bacteria to thrive in.
Non-comodogen tested*for acne prevention, therefore guiding you to healthier skin.

* Not guaranteed as completely comedogen-free for all customers

Prevent acne - Clogged pores - Bacteria in acne - Sebum
Refreshingly cleans pores with mild peeling effect

Mild peeling effect*of this product is used to remove excessive sebum, clearing blackheads, clogged pores and dead skin that guides rough skin towards a smooth and translucent complexion.
Use it daily without stressing your skin out.

* Wash and clear away dead skin cells from the surface of the skin. (NOV AC ACTIVE WASHING FOAM)

sebum - dead skincells - skin surface
Replenishing ample moisture onto the skin.

A rich combination of moisturizing ingredients are added for dry and acne-prone skin. Locking in the moisture onto your skin.

AHA※1 | Lipidure®※2 | Hyaluronic acid※3 | Ceramide3※4

Plentiful of ingredients for beautiful skin

Rich in Various Vitamins.
Maintaining balance of moisture, while supressing excess shine and stickiness of sebum.

Vitamin C, E derivatives※5 | Vitamin B6 derivative※6 | Vitamin B2※7 | Vitamin E※8 | Retinol derivative※9

Skin brightening effect* to prevent dark spots

Vitamin C derivatives ※10, prevent dark spots, freckles, and introduce translucent skin.

＊ Skin Brightening：supresses melanin production; prevents spots and freckles
(NOV AC Active Moisture Milk)

Vitamin C derivatives※10


※1 Glycolic acid ※2 2-Methacryloyloxyethyl phosphorylcholine / butyl methacrylate copolymer solution: Moisturizing Ingredient ※3 Hyaluronic acid Na-2: Moisturizing Ingredient ※4 N-stearoyl phytosphingosine: Moisturizing Ingredient ※5 dl-α-tocopherol 2-L-ascorbic acid phosphoric acid di-ester potassium salt: Moisturizing Ingredient ※6 Pyridoxine hydrochloride: Moisturizing Ingredient ※7 Riboflavin: Moisturizing Ingredient ※8 Antioxidants ※9 Vitamin A Oil: Moisturizing Ingredient ※10 L-ascorbic acid 2-glucoside: Skin brightening active ingredient

NOV AC ACTIVE series

Make-up remover
NIGHT Non-medicinal products

NOV
AC ACTIVE
CLEANSING
LIQUID

120mL
2,750 yen
(Tax Included)

NOV AC ACTIVE FACE LOTION
Face wash
MORNING NIGHT
Non-medicinal products

NOV
AC ACTIVE
WASHING FOAM

100g
2,750 yen
(Tax Included)

NOV AC ACTIVE WASHING FOAM
Face lotion
MORNING NIGHT
Non-medicinal products

NOV
AC ACTIVE
FACE LOTION

135mL
3,300 yen
(Tax Included)

NOV AC ACTIVE FACE LOTION
Face lotion
MORNING NIGHT
Non-medicinal products Rich type

NOV
AC ACTIVE
FACE LOTION
MOIST

135mL
3,300 yen
(Tax Included)

NOV AC ACTIVE FACE LOTION MOIST
Milky lotion
MORNING NIGHT
Non-medicinal products

NOV
AC ACTIVE
MOISTURE MILK

50mL
3,300 yen
(Tax Included)

NOV AC ACTIVE MOISTURE MILK
Moisture Cream
MORNING NIGHT
Non-medicinal products

NOV
AC ACTIVE
MOISTURE CREAM

30g
3,520 yen
(Tax Included)

NOV AC ACTIVE MOISTURE CREAM
Concentrated spot correcting treatment cream
MORNING NIGHT When needed
Non-medicinal products

NOV
AC ACTIVE
SPOTS CREAM C

10g
2,750 yen
(Tax Included)

NOV AC ACTIVE SPOTS CREAM C

Customers new to NOV can try a week supply of products risk free!

NOV AC ACTIVE TRIALSET

Approximately 1 week supply / 7 products

NOV AC ACTIVE CLEANSING LIQUID 20mL（Non-medicinal products）
NOV AC ACTIVE WASHING FOAM 15g（Non-medicinal products）
NOV AC ACTIVE FACE LOTION MOIST 20mL（Non-medicinal products）
NOV AC ACTIVE MOISTURE MILK 6mL（Non-medicinal products）
NOV AC ACTIVE FACE LOTION 2mL×1（Non-medicinal products）
NOV AC ACTIVE MOISTURE CREAM 0.8g×1（Non-medicinal products）
NOV AC ACTIVE SPOTS CREAM C 0.5g×1（Non-medicinal products）

1,650 yen (Tax Included)

NOV AC ACTIVE TRIALSET

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